Blu-ray Disc storms through Europe,
reaches 2 million movie disc landmark faster than DVDVideo

February 14 , 2008

Total Blu-ray Disc movie sales across Europe have reached over two million units announced the Blu-ray Disc Association European Promotions Committee at a press reception in London this week. The most recent figures show Blu-ray Disc movie sales totaled 2.37 million, which means that 79% of the High Definition movie discs bought by consumers year-to-date across Europe were in the Blu-ray Disc format compared with 21% in the HD DVD format, according to sales data provided by Media Control Gfk International.

The news of the two million milestone comes within two months of the announcement of one million unit sales, which was achieved in early November last year. This news illustrates a rapidly accelerating rate in the growth of Blu-ray Disc sales across Europe, so the Blu-ray Disc Association says.

For more information visit  Blu-ray Disc Association Website.
To read the press release in its entirety visit the Blu-ray Disc News 2008-02-14.

About the Blu-ray Disk Association

In February 2002 a group of nine leading electronics companies formed what is now known as the Blu-ray Disc Association. The Association’s primary aims are to develop and promote the Blu-ray standard. Since then the Association has grown to more than 250 supporters. Visit the Blu-ray Disk Association website for more information.

Blu-ray Disc is a registered trademark of Sony Corporation.

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